Operator · Advisor · Speaker

Build the
company that
survives you.

Twenty-two years operating. Two companies built, one sold. I advise eight founders at a time on pricing, sequencing and the decisions that cannot be delegated.

Mara Vell

22

Years operating

2

Companies built

8

Advisory clients

140+

Stages spoken

Positioning

Most advice in this category comes from people who left the arena a decade ago. I still run a company. That is the entire difference.

Expertise

Four areas where I am useful

01

Pricing & Margin

Repricing programmes, packaging and the delivery work that has to follow.

02

Sequencing

Turning an agreed strategy into an ordered plan with owners and dates.

03

Senior Hiring

Scorecards, final-round interviewing and the first ninety days.

04

Founder Transition

Moving from operator to owner without breaking the company on the way.

Work with me

Three engagements

Scoped to a decision or a period, never sold as a package. If none of them fits, I will say so.

As featured in

The LedgerFounders WeeklyScale ReviewOperator FMNorthboundCapital Notes

Results

What the work produced

+41%

Gross margin improvement across four quarters at a services firm following a repricing programme.

$26M

Raised by an advisory client on terms set after a two-day intensive on sequencing and metrics.

9 months

From founder-run to a functioning leadership team at a consumer brand, with the founder still in place.

Insights

Published fortnightly

Speaking & advisory

Advisory capacity opens quarterly.

MARA VELL · Etchture Co Demo